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Graph Depicting China's Share of Online Sales in The Luxury Market

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Share of Online Sales in The Luxury Market in China from 2015 to 2020

China has been incredibly successful in growing their share of the luxury market due to Apps and websites such as Tmall by Alibaba. The platforms allow Chinese citizens access to exclusive products that would otherwise have to be purchased in store. Additionally, many luxury brands have stores in Hong Kong but not on the mainland, which means that the goods are much more accessible online. Furthermore, China’s increased share of the luxury market reveals that Chinese citizens have an increased disposable income. It is also important to acknowledge that this increased influence is with the added cost increase of the tariff on US goods.

由于阿里巴巴的APP和网站如天猫上购物，中国成功地扩大了对贵的商品市场的影响。这些平台使中国人更容易他们要不然原本必须在商店购买的产品。此外，许多非常昂贵的品牌专卖店有中国香港，但不是大陆，这意味着许多人只能买的产品线上。此外，中国对昂贵商品市场的影响力日益增强，这意味着越来越多的中国人有钱可以花在不需要的东西上。这更加有声有色因为由于对美国商品征收高贵的关税，其中许多商品甚至更加贵。

Timeline date

2020

Creator

Bain & Company